Reut Beker

LSports, product team lead

Reut Beker Reut is Product Team Lead at LSports, leading Gen AI and analytics product innovation. With nine years of experience, she transforms business challenges into AI-driven solutions and champions barrier-free innovation. She led the design and development of PersonaSay, an open-source AI agent that enables teams to simulate user feedback in zero-user scenarios. A passionate advocate for democratizing AI, Reut encourages everyone to break down barriers and build their own tools for their use cases, empowering non-developers to prototype, validate, and iterate on bold ideas.